Customer Modeling Leads to Over $66k in Sales
Galileo Learning used customer modeling to generate over $65k in revenue from 151 new campers.
Though Galileo’s award winning camps are wildly popular, and in turn see a high amount of repeat campers, there is an age restriction which means they constantly battle attrition. They were looking for an effective way to raise awareness and bring new campers in.
We began by analyzing their existing customer base using our ResponseLift modeling to identify key attributes to build a better performing prospect file.
• 81,684 omni impressions vs.
• 7,718 direct mail only (control)
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