Customer Modeling Leads to Over $66k in Sales
Galileo camps provide a unique and inspiring experience to thousands of kids. Their approach is focused on fostering innovation, creativity and confidence in all camp members.
With camp locations across the Southern California, the Bay Area and Chicago kids are able to choose from different focuses like chefology, drone innovators, go-kart builders, Youtube producers, and so much more.
Galileo Learning used customer modeling to generate over $65k in revenue from 151 new campers.
CLIENT PROBLEM
Though Galileo’s award winning camps are wildly popular, and in turn see a high amount of repeat campers, there is an age restriction which means they constantly battle attrition. They were looking for an effective way to raise awareness and bring new campers in.
SOLUTIONS
We began by analyzing their existing customer base using our ResponseLift modeling to identify key attributes to build a better performing prospect file.
The summer camp marketing campaign was comprised of a full-color jumbo postcard delivered to 9 different markets they service.
To increase performance of the direct mail piece we included an omni-channel marketing array of emails, social media and digital ads. The omni-channel addition dramatically increased the performance of the postcard.
RESULTS
$66,001
REVENUE
NEW CAMPERS
OMNI-CHANNEL BOOST
• Omni-channel increase in members vs. single channel control group
IMPRESSION INCREASE
• Omni-Channel Boost
• 81,684 omni impressions vs.
• 7,718 direct mail only (control)
• 81,684 omni impressions vs.
• 7,718 direct mail only (control)
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