Boosting Member Attendance with New Movers
Cornerstone Fellowship operates in the East Bay area with 5 different church locations.
The challenge was to increase attendance for their somewhat invisible pop-up locations.
We developed a multi-month long campaign targeting new movers coming in around the church locations. Not only they see a boost in attendance, but they also developed some really meaningful relationships. Watch the video to see more.
Our experience with Propelo Media was unique because there were different avenues that people heard about us…resulted in boosted attendance.
Propelo Media designed the campaign to focus on people moving into the communities around the church locations.The omni-channel marketing campaign included:
- Plastic Post cards with pop-out info card
- 2 cadence email scripts
- digital display ads for mobile/tablets/desktops
Cornerstone was able to directly attribute increased website visits (tied to QR code on postcard) and saw an appreciable lift in weekly attendance. Communications Director Rachel Kleist stated, “This is the best direct marketing campaign we have done in three years.“
Propelo media delivered nearly 100k impressions to new movers over a 4-month campaign.
- 4.8x impression increase
- 95,020 total impressions