33% Increase in New Donors for Non-Profit via Predictive Modeling
The ProblemA California non-profit with strong regional presence had been running a new donor acquisition campaign, targeting prospects that meet certain demographic criteria such as age, income, and geography. Although historically quite effective, results were slipping and response rates had fallen below DMA benchmarks*. Most importantly, the program is near the point of just barely breaking even.
Propelo Media worked with the Client organization and developed a customized predictive donor model (Predictive Modeling). Simply put, we identified attributes of responders (and also non-responders, as a control group), and used these to forecast the Client’s next likely donor group. There are over 1,500 attributes that we may be able to identify, and common traits observed were recorded.
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