Retailer Converts New Movers Into New Customers Using Omni-Channel Marketing
The ProblemA chain of clothing retailers, specializing in young and urban demographics, wanted to launch a more aggressive marketing campaign and acquire new customers to enroll in their loyalty program. In the past, digital-only campaigns via social media and banner ads have been launched… they resulted in a lot of clicks, but very poor conversion rates.
The SolutionPropelo Media worked with the Client and laid out several direct response marketing strategies to implement. Most retail shoppers visit because of convenience, and familiarity with the location. The strategy chosen was a Modeled New Movers program, which we knew would put our Client in the best position to win new customers settling into a new neighborhood.
New Movers Spend $9,000 within 3 Months of Their Move
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