Why Your Why Matters to Customers & Companies by Summer Erickson

Episode #26 | May 26, 2020
Summer Erickson has worked with some of the biggest brands from Visa, Shutterfly, Gap, and has created a consulting firm to help businesses accelerate performance through customer acquisition, retention, and loyalty. She shares insights on why your why matters, how you should look to pivot, and how you should engage your customers in today’s environment.

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“It’s important to simplify to focus on a few key critical things, do those key critical things very well, and let the rest of it go. For now: let the rest of it go while we’re in the middle of a global pandemic.”

Summer Erickson

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