When you have a vision you have direction: the Savannah Bananas by Jesse Cole
Episode #90
Jesse Cole is the owner of the viral sensation Savannah Bananas, a baseball team that has sold out every home game since the 2016 season. But it wasn’t like this at the beginning, as Jesse explains. With a lot of adversity came the realization that they had to be dramatically different, so they challenged themselves to create an unforgettable customer experience.
Go Back to Ask An Expert Series' Home
“We realized that we had to be dramatically different to make a dramatic, different impact. We couldn’t be like everyone else. That adversity taught us how to deal with the challenges.”
Jesse Cole