When you have a vision you have direction: the Savannah Bananas by Jesse Cole

Episode #90

Jesse Cole is the owner of the viral sensation Savannah Bananas, a baseball team that has sold out every home game since the 2016 season. But it wasn’t like this at the beginning, as Jesse explains. With a lot of adversity came the realization that they had to be dramatically different, so they challenged themselves to create an unforgettable customer experience. 

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    “We realized that we had to be dramatically different to make a dramatic, different impact. We couldn’t be like everyone else. That adversity taught us how to deal with the challenges.”

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