The Impact of Community-Based Marketing by Melisa Eichbauer

Episode #98

Melisa Eichbauer, the first female general manager in her auto group, is a purpose-driven leader that believes in the importance of empathy towards everyone: team members and the surrounding community. In this interview, she speaks about how great leadership influences employees’ performance, the impact of community-based marketing, and the importance of adaptation to overcoming hardship.

Go Back to Ask An Expert Series' Home

“You can have a mission, you can have a vision, but if you don’t have a purpose, you’re just existing.”

Melisa Eichbauer

Melisa Eichbauer - Ask An Expert

Connect with Melisa Eichbauer