The Impact of Community-Based Marketing by Melisa Eichbauer
Melisa Eichbauer, the first female general manager in her auto group, is a purpose-driven leader that believes in the importance of empathy towards everyone: team members and the surrounding community. In this interview, she speaks about how great leadership influences employees’ performance, the impact of community-based marketing, and the importance of adaptation to overcoming hardship.
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“You can have a mission, you can have a vision, but if you don’t have a purpose, you’re just existing.”