Learn The Infinite Power of Gift Giving by John Ruhlin

Episode #58 | July 17, 2020

We’ve all heard it’s the thought that counts, but that’s only true if it’s a thoughtful thought, says our Ask an Expert guest. John Ruhlin was a humble farm kid from Ohio who became the biggest Cutco distributor in the company’s history.

Today he helps companies with his Giftology approach which focuses on cutting through the noise, strengthening relationships, and increasing referrals through thoughtful and meaningful gift-giving.

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“You do something tactically, but don’t really believe it, it is going to be like an egg on your face eventually because people are going to be like ‘oh, that’s not really who that person is, that’s not how they really treat their employees, that’s not how they really treat their clients, they were just trying to shortcut, to hack things’ —and it ends up ruining the money and time invested, it ends up sinking the relationship.”

John Ruhlin