How You Can Negotiate Smarter & More Successfully by Mark Raffan
Mark Raffan is the founder of Negotiations Ninja, a firm that helps businesses develop stronger skills in this area, and he’s also the host of the #1 negotiating podcast by the same name. In this episode he gives insightful pointers on improving your approach, execution and most importantly, your success when negotiating.
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“Negotiation done well is about creating something that drives mutual gain, something that’s going to be mutually beneficial for both of us. Because I want you to walk away from this feeling like you got something out of this deal, because the chances of us doing business together one day may be very high.”