Gina Mollicone-Long presents “It’s Not Just Thinking: How to Get the Results You’re Looking For”

Episode #108

Gina Mollicone-Long joins us today to talk about the power of our mind. The mindful power that has the ability to do amazing good, and has the ability to hold us back from doing that good.

Gina started her career working for one of the biggest breweries in the world. Pretty quickly she realized that something was missing. In fact, she was reminded of the quote, “Pain pushes until the vision pulls.” Once the pain became too much she pivoted and started a coaching business that led to the creation of The Greatness University.

While it wasn’t easy in the beginning, she learned starting her own firm that the number 1 quality you have to have to succeed is flexibility of behavior. She credit’s their growth and ability to survive three different recessions by their ability to adapt.


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ABC – ACME Technique

This is a technique that can be used to help reshape the way your mind functions.

A, B, C and ACME is a visual structure that looks similar to a check-mark. A is where you’re at, B is where you realize that you want something more. C is the breakthrough/inflection point. But its not enough to just do it once, now you have to implement those behaviors until they become dominant. Once you have them dominant, then you’re at the ACME stage which stands for – Accelerated Change Mechanisms of Excellence.

This is a great technique that focuses on clear steps to identify where you’re at, where you want to go and more importantly the tools you need to make this work.

Gina say’s any change is possible if you have the following:

  1. You have a burning desire to do whatever you want to do
  2. You have a willingness to do whatever it takes

Critical Faculty

Lets start first with understanding that your mind is essentially broken into two parts. The conscious mind and the uncious one. Your conscientious mind is in charge of your will goal setting, will power, sensory perception, etc.. Your unconscious mind is only in charge of three primary domains.

  1. All of your time memory storage, or your personal recording
  2. In charge of your body
  3. In charge of your emotions

The critical faculty is the part of you that cares to distinguish between fantasy and reality. It’s effectively the gateway between the conscious and unconscious mind.

When you continuously accept something to be real, you accept all principals that go along. A great example to help you understand this the movie Superman. We contentious know that we can’t just put our arm up in the air and suddenly start flying. However, we want to believe in the movie in a way that allows our mind to seem like it’s real. In order to do this we relax our critical faculty so our mind can be entertained. Now your brain has completely bought into what you’re watching, which from a marketing standpoint, is the perfect time to start incorporating product placement. From a personal standpoint, this is where you can start implementing real change.

So the goal is to use the power of critical faculty to change our beliefs systems, and start using it as a tool to start empowering ourselves.

Gina Mollicone-Long’s Process of Changing Your Mind

First you need a trance that helps you slowdown. There are many ways to do this, but great examples would be yoga or a calming app. There are bad ways to create trances in your mind, one of them being fear. Gina warns you to be aware of what’s being presented to your in your life, and in what motivations…think the news.

Once you’re in a trance youre unconscious mind will accept anything.

Once your mind is slowed down you need to insert the new idea you’re trying to incorporate into your life. The key though, is that you need to be clear on what new idea you wanted ahead of time.

The final step is that you need a way to close this new idea in your mind.

Timeline Theraphy

It’s a time-based technique to essentially go back in time and change the past. We effectively liberate the past so you have a chance at creating the future we want. As Gina says, “The future you create is dependent on the past you choose.” I know this seems funky, but bear with her logic.

We can’t go back and change events in our lives, however we do have the ability to go back and change the meaning that we associate with those events. So while we can’t go back in time to change what happened, we can literally change.

Gina Mollicone-Long’s Quickfire Round

Podcast: Ask an Expert

Professional Inspiration: Carl Jung / Bob Proctor / Mr. Miyagi / Yoda / Dion Fortune / Isaac Newton

Books: The Alchemist by Paulo Coelho / The Little Soul and the Sun by Neale Donald Walsch

Pizza: Hawaiian

Personal Quote:

“If someone doesn’t want to change, there’s nothing you can do to change them, but if someone wants to change, then there’s nothing you can do to stop them.”


~Gina Mollicone-Long

Inspirational Quote:

“Our deepest fear is not that we’re inadequate, our deepest fear is that we’re powerful beyond measure.”


~Merriam Williamson from A Return to Love (famously quoted by Nelson Mandela in his inauguration speech)

Visualization Exercise

Gina shares a great visualization technique to help us become great. She fundamentally believes that we have the ability and the passion somewhere within each of us. So, with that in mind, start by imagining who you are…now can you imagine being more than that. Now imagine that you’re even more than that. Your greatness is limited by your imagination and your willingness to see it into fruition.

This exercise actually reminds me of a podcast called “Masters of Scale” hosted by LinkedIn co-founder Reid Hoffman. Reid was interviewing Airbnb co-founder Brian Chesky, and was asking about some of their earlier days trying to get the company off the ground. The episode is a great listen, so I’ll apologize if I buther this, but Brian said they did a visualization exercise to really help to differentiate Airbnb.

They used the same visualization technique that Gina poses during the interview. What is the best check-in experience we can imagine. Once visualized they then asked, “Okay, how can we make this even better?” The repeated this exercise until they had upwards of 10 levels, one of which included a maharaja led elephant that would pick you up from the airport.

This point of this exercise is to find a sweet spot from where you first started and the wild and crazy ideas of where you end up. Somewhere in the middle are some practical, albeit amazing ideas, that significantly improved their experience.

The goal is for you to do that with yourself, with your goals, and that of your business.

We hope you enjoyed Gina’s interview, and hope that it helps to propel your business forward!

“Positive thinking is not enough. There has to be an integration of the unconscious mind.”

Gina Mollicone-Long

Gina Mollicone-Long

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