Awareness, passion, and staying close to the problem allowed today’s Ask an Expert guest to successfully buck traditional start-up models. Shani Dowell, Founder and CEO of Possip, was talking to her husband about a gap in good communication between schools and parents. From a dining room table, a business was born and in just three years they’re now working with over 400 schools.

Shani talks about the slow-growing approach she took to get Possip off the ground from product development, investments, marketing, and her continued approach to scaling up.