Using Swag More Intentionally and Thoughtfully by Joseph Sommer
It’s better to give 15 high-quality products that users will find useful and delightful instead of hundreds that will end up in the trash, says Joseph Sommer, founder of Whitestone. In this episode, he elaborates 3 important questions you need to ask yourself before buying and gifting swag. He also speaks about the Gen Z perspective on promotional products, and the strategies swag companies need to take to be more sustainable and successful.
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“Gen Z care about their environment. They’re not gonna buy single-use plastics, and they won’t buy swag if it ends up in the trash. Promotional products need to move towards sustainability.”