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Helping Start-Ups Accelerate Customer Acquisition
Helping
Start-Ups
Accelerate Customer Acquisition
Propelo Media helped us identify the ideal customer profile and put together a campaign that got us the new leads we needed.
Dana H.

Manager, Neptune Society

Omni-Channel Start-Up Marketing Can Boost Campaigns by 37%

Omni-Channel Marketing Benefits

  • Reduces wasted spend
  • Higher campaign recognition
  • Increase response & ROI

Most start-up agencies say they’re results focused, but what does that even mean? From our experience, vague statements lead to vague results which is why our approach to start-up marketing clearly defines our goals:

  1. Reducing your wasted marketing spend
  2. Getting your more impressions per person
  3. Driving response rates and ROI up

People today consume media across several different mediums daily, which is why we focus on guiding start-ups to target the right prospects, across the channels they’re already listening to, in order to deliver them the right results. The approach is simple in concept but dynamic in execution which is where the experience of our marketing firm comes in.

START-UP LEAD GENERATION

Identifying the right target audience is the key to lead generation. In fact, our experience shows this is accountable for 40% of a campaign’s success.

We’re able to leverage data from your own in-house client file, model your customer file with over 1,500 data attributes, or develop unique lists such using personal profiles.

40%

DATA APPENDING SERVICE

Our marketing firm has developed unique data appending technology that’s changed the way you can market.

Instead of being limited to just one or two channels to communicate to a prospective client, we can expose as many as 4 to 5 different channels where your message can be delivered holistically.

OMNI-CHANNEL MARKETING

Omni-channel start-up marketing takes the best of direct response marketing by targeting your prospects across several channels.

This new approach takes the focus away from being channel-centric where you hope your target audience is and, instead simply focuses on the specific channels your target audience is already consuming.  

%

TARGETING THE RIGHT LEADS

The right target audience is the foundation of any marketing campaign. In fact, our experience shows this is accountable for 40% of a campaign’s success. We have several ways that we segment and leverage data from your own in-house client file, to modeling your customer file with over 1,500 data attributes, to unique lists such as marriage and new movers.

DATA APPENDING SERVICE

Our ad agency has developed unique data appending technology that’s changed the way you can market. Instead of being limited to just one or two channels to communicate to a prospective client, we can expose as many as 4 to 5 different channels where your message can be delivered holistically.

OMNI-CHANNEL MARKETING

Omni-channel start-up marketing takes the best of direct response marketing by targeting your prospects across several channels. This new approach takes the focus away from being channel-centric where you hope your target audience is and, instead simply focuses on the specific channels your target audience is already consuming.  

BENEFITS OF OMNI-CHANNEL MARKETING

Over stand-alone email campaigns

%

Of marketers see an omni-boost

%

Campaign lift over any single channel

%

Companies want omni-channel, but only 10% have implemented

CLIENT’S WE’VE HELPED

ABOUT US

Propelo Media is a leading California marketing agency that prides itself on putting you in front of the right target audience, delivering your message across the channels that they’re already listening to, and delivering you the right results. Now we weren’t always this savvy, we originally cut our teeth in the direct response marketing space, specifically on the direct mail side.

Side note, those that say direct mail marketing is dead are missing out. Check out these recent statistics highlighting how the market conditions have changed:

DM Response Rates
5.3% house file (up from 3.7% last year)

2.9% prospect list (up from 1.0% last year)

28% Increase
in digital campaigns conversion rates when you include direct mail

79% Action
“immediate act rate” of opened direct mail

Our California start-up marketing agency started in direct mail because historically it’s been the workhorse of direct response marketing. As marketing has perpetually evolved so too has our approach, always focused on what clients will respond the most to at any given time. This is what has led our marketing firm to offer a more holistic approach through omni-channel marketing…which ultimately led to improved results for our clients.

Want to get more customers?

Get started with a free one-on-one consult.

Want to get more customers?

Get started with a free one-on-one consult.

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