Our ROI Calculator measures your next campaign’s success using the benefits of omni-channel marketing vs. traditional campaigns.

Campaign Details

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This is the number of people that you're looking to target on your next direct marketing campaign.

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Pricing for estimation purposes only. It can vary depending on printing specs, number of inserts and/or special mailing treatments.

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Postage costs are for estimates only; postage is calculated in real-time when campaign is being delivered.

Non-Profit Rates: USPS pre-approval required.

Saturation Rates: Must blanket entire Zips/neighborhoods. Recommended for certain types of businesses only.

Not Sure? Call us at 415-795-8333 for free consultation.

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Pricing for estimation purposes only, can vary depending on the number of variables chosen. Note, highly targeted lists typically perform better.

Lift Response: We'll take your customer file, analyze with over 1,500 variables and develop a custom model to target your next potential customer.

Not Sure? Call us at 415-795-8333 for a one-on-one consult with an expert data marketer.

Metrics

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Typical Performances:

  • Saturation: 0.25-1%
  • Rented List: 0.5-2%
  • Own List: 1-5%

Source: DMA

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An omni-channel marketing approach can boost a single channel performance by as much as 35 - 40%.

Our modeling is using a conservative 15% boost.

Call us at 415-795-8333 for to have a custom model created for your business.

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Direct marketing is a powerful lead-generation tool, but leads then need to be converted to actual sales.

Typical businesses will convert between 10 - 50% of their leads.

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LTV is typically calculated by measuring 3 years worth of revenues/profits, but can be adjusted depending on sales cycle in your industry.

Examples:

  • Pizzeria: Purchase every month @ $30 = a $1,080 LTV over 3 years.
  • HVAC Company: $100 annual service and new appliance every 15 years. Service is $1,500 over 15 years, plus $5,000 appliance install = $6,500 LTV.

Modeled Results


Direct Mail
Only
Omni-Channel
Marketing

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