Ripping Up the PR/Marketing Playbook by Samuel Monnie
Samuel Monnie is an acclaimed speaker, author and consultant focused on Marketing Transformation, and also co-hosts the “Across the Pond: Marketing Transformed” podcast. Today he talks about business responsibilities in the current societal climate focused on racial inequalities. He highlights some companies that have historically been focused on equality, talks about how customers are demanding change from their brands, and explains the importance of being proactive vs. reactive.
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“My mantra has always been the person closest to the data gets to make the decision.” Samuel Monnie