Results-Oriented Marketing Revolution with Grayson Lafrenz
Episode #36 | June 12, 2020
Grayson Lafrenz, Founder and CEO of Power Digital, believes that this new environment is an opportunity for companies and marketers to finally change the marketing mindset, to focus more on better targeting that focuses more on results, not just eyeballs. This is not necessarily a new idea, but an idea that is now becoming a necessity to survive these days.
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“Brands need to look at their product mix and their offering, and really evaluate ‘is this relevant now as it was three months ago?'”