Personal Brand: Standing Out with One Word by Rich Keller
Having spent over 25 years helping organizations from Godiva, Oreo, and Kraft Foods shape stronger brand strategies, Rich Keller developed a personal branding program to help you personally and professionally. Rich’s program is predicated on in-depth personal evaluation through a series of questions, which reveal your one-word personal brand. This one-word brand will help you Stand-out, Conquer Obstacles, and Reach Excellence!
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“What you do is not what you are, but who you are drives what you do. And this ‘who you are’ is your one core value.” Rich Keller