Right People, Right Channels, Right Results
Often confused with “multi-channel marketing”, omni-channel marketing elevates your campaign’s effectiveness by communicating your message to the right prospects in the channels they use, at the right time.
This targeted, consistent and timely approach creates stronger brand recognition, boosts campaign response rates and delivers 37%+ lift to a campaign’s success.
Of marketers see an omni-boost
Increase over stand alone campaigns
Increase over any single channel
Direct mail is the foundation of our omni-channel marketing approach. We know what you’re thinking because we’ve heard it before, but the data doesn’t lie. Direct mail response rates are actually getting better in recent years as digital channels becomes more saturated; 4.1% current response rate vs. 2.35% just a few years ago.
Our ability to match the target audience to their mobile devices allows us to showcase your campaign inside in-app or mobile visits among news, sports, weather, lifestyle, etc networks.
Matching target audience information isn’t just limited to mobile apps and networks, we are also able to match to their social media handles so we serve up your campaign within their Facebook and Instagram feeds.
We’ll craft a responsive email that seamlessly matches the campaign and deliver it to all target audiences available.
Similar to our mobile strategy, we’ll highlight your campaign through display ads, specifically serving to only those in the target audience.