168.7% Donor Improvement with Omni-Channel Marketing
Propelo’s intimate knowledge of our organization and donor base helped identify a hole in our data that resulted in us recapturing many lapsed donors, a segment that was nearly 25% of all donations!
Interim Executive Director
Meals on Wheels Diablo Region
Fundraising through donor cultivation is always an ongoing burden for most non-profits, and MOW Diablo region is no exception. Donor cultivation is broken into three major parts; engaging current donors, reengaging lapsed donors and perhaps most importantly, generating new donors.
Propelo Media created a highly-focused lead generation list in the East Bay area of people who are:
- Age: 40+
- Income: $60k+
- Modeled After Previous Donors
• Omni-Channel Boost
• 542,542 Total Impressions
• 467,542 digital vs. 75,000 dm