249 New Members for California Chinese Health Plan

California Chinese Health Plan has served individuals, families, and companies in the Bay Area since 1986. In addition, they’ve received a 4.5 our of 5 stars by CMS in 2019 for their quality service offered of qualified Medicare members.

Their commitment to excellence is evident by their member base of 21,000, on top of the 10,000+ medicare members.

CLIENT PROBLEM

Each autumn health plans competes against one another during Medicare Open Enrollment, and CCHP needed to be able to identify, and then encourage qualified individuals to respond, and ultimately become members in their Medicare Health Care Plan.

SOLUTIONS

Propelo Media developed several ethnically segmented groups over the age of 64:
  • Chinese
  • Other Asian
  • Non-Asian
  • Dis-enrolled
The CCHP Medicare Marketing Plan centered around a Medicare marketing letter highlighting upcoming informational events.

To boost campaign performance we created an omni-channel direct marketing strategy that included digital marketing and social media posts that reinforced the branding and messaging of the sales letters.

RESULTS

IMPRESSION INCREASE

  • Omni-Channel Boost
  • 19.6x/person w/ Omni-Channel
  • 2.5 x/person w/DM only

NEW MEMBERS

  • 5% increase to total members

OMNI-CHANNEL BOOST

• Omni-channel increase in donors vs. single channel control group

SOLUTIONS

Propelo Media developed several ethnically segmented groups over the age of 64:
  • Chinese
  • Other Asian
  • Non-Asian
  • Dis-enrolled
The CCHP Medicare Marketing Plan centered around a Medicare marketing letter about highlighting upcoming international event. To boost campaign performance we created an omni-channel direct marketing strategy that included digital marketing and social media posts that reinforced the branding and messaging of the sales letters.

RESULTS

IMPRESSION INCREASE

  • Omni-Channel Boost
  • 19.6x/person w/ Omni-Channel
  • 2.5 x/person w/DM only

NEW MEMBERS

  • 5% increase to total members

OMNI-CHANNEL BOOST

• Omni-channel increase in donors vs. single channel control group
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