Propeling Ideas Forward
Important Lessons Learned During a Rebrand by Royal Marty

Important Lessons Learned During a Rebrand by Royal Marty

Today’s Ask an Expert guest found success by following his customers and listening closely to their needs. Royal Marty took over a long established business that was struggling a couple years ago and immediately went to task on reorganizing and rebranding. The actual product itself, an enzyme based biochemical used primarily in road construction, remediation and soil conditioning was, and still is a cutting edge application.

How to Find, and KEEP, Top Talent by Kathleen Quinn Votaw

How to Find, and KEEP, Top Talent by Kathleen Quinn Votaw

Today’s Ask an Expert guest, Kathleen Quinn Votaw experienced the highest of highs and lowest of lows within a few short months when she gave birth to her baby boy and was then subsequently diagnosed with cancer shortly after. Throw in a tumultuous job environment, Kathleen found herself at a crossroads in 2003.

Why Customer Experience Matters More Today by Nate Brown

Why Customer Experience Matters More Today by Nate Brown

Most companies underestimate how important their customer experience is, and many struggles to accurately measure it when they try. Today’s Ask an Expert guest is Nate Brown, the Chief Experience Officer at Officium Labs.

How to Convert Customers into Tribal Fans by David Meerman Scott

How to Convert Customers into Tribal Fans by David Meerman Scott

Sorry folks, but… “Nobody cares about your product but you,” states David Meerman Scott. David has been studying businesses across countless

David recently co-authored the best-selling book “Fanocracy” which details why, and how, you should focus on turning your customers into fans. Naturally, you need to have a good product or service, but if you can put the needs of your customers at the forefront, and then focus on developing an engaging experience you can start to create a tribal community. These customers will not only end up becoming stickier to your brand for the long haul, but they will also become your best source of new referrals.

Why Marketing and Customer Experience Need to Be Synced

Why Marketing and Customer Experience Need to Be Synced

UPThis is a cautionary tale of the delicate intersection between marketing and customer experience. In an ideal world these two will reinforce one another, but unfortunately many times these are managed and executed by different departments. In this instance they can actually serve to alienate customers in a foolishly avoidable fashion.

How to Simplify Your Marketing w/ A One-Page Plan by Allan Dib

How to Simplify Your Marketing w/ A One-Page Plan by Allan Dib

Allan Dib, author of the wildly popular book “The 1-Page Marketing Plan” comes on the show and shares a ton of useful information so get ready to take notes. Allan’s background is in technology, but he learned a valuable lesson early on that even if you’re the best in your industry if you’re not also very good at marketing you’re going to struggle.

Why Your Accounting Doesn’t Have to Suck by Spencer Sheinin

Why Your Accounting Doesn’t Have to Suck by Spencer Sheinin

Accounting doesn’t have to suck, so Today’s Ask an Expert guest went out and improved it. Spencer Sheinin, Founder and CEO of Shift Financial, literally wrote the book on how to simplify your financials so you can turn accounting into a powerful business lever. We talk about his book, Entreprenumbers, and how his simplification strategy allows you to control and leverage your accounting, in fact, he gives you the 6 specific metrics you need to focus on.

How You Develop Presentations That Drive Action by Rich Mulholland

How You Develop Presentations That Drive Action by Rich Mulholland

People don’t hate presentations, they hate crappy presentations according to Rich Mulholland. Rich founded Missing Link over 20 years ago focused on helping individuals and organizations to develop and then deliver presentations that aren’t just memorable, but ones that drive action.

Using Leverage & Your Balance Sheet for Growth by David Waddell

Using Leverage & Your Balance Sheet for Growth by David Waddell

The biggest financial winners are those that can leave their emotion at the door and capitalize on becoming countercyclical says today’s Ask an Expert David Waddell. With over 900 clients nationwide, David’s wealth management firm Waddell & Associates take a holistic approach to growing wealth.