It all starts with data, at least it should
40% of a campaign’s success is based on selecting the right leads. We begin every new client engagement by using data to identify the right target audience for your business. Efficiently targeting the right prospects generates higher response rates, conversions and ROI.
Our analyses tap into multiple proprietary databases to reveal unique customer insights:
FIRST PARTY DATA
This is your own customer and/or home grown prospect file that we can help segment, and even create customer profiles to go out and acquire more “like-minded” prospects.
We can append your customer file with mailing addresses, emails, social media handles and mobile device ID’s. Communicating across multiple channels increases brand recognition and customer retention.
NEW & PRE-MOVERS
This segment spends up to $9,000 and makes 70 new brand decisions in the first 3 months of their move.
Different life stages or events create new opportunities to engage with people from the newly married to new parents.
Modeling is the cutting-edge approach to identify the ideal prospects using over 120 data sources, 1,500+ attributes with 96% confidence rating in accuracy.