It’s About Serving, Not Selling by Verne Harnish

Episode #99

Verne Harnish, bestselling author of Scaling Up, Mastering the Rockefeller Habits, and The Greatest Business Decisions of All Time, offers a set of great insights that can be used in every organization: from the principle of “giving before taking” —you’re serving your clients before selling to them—, to the real meaning of being different, Harnish deconstructs fundamental ideas and reminds us of the importance of narrowing your target audience, because “the richest are in the niches”.

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“Find the right 10% of any market/customers you want to go after, and own that niche: the richest are in the niches.”

Verne Harnish