A Merchant Cash Advance (MCA) is a way to get money without getting a loan. In essence, you buy some amount of a business’ credit card or debit card receivables from a later date. The MCA provider buys some specific amount from you with a discount applied. Then, instead of having your business pay a big monthly payment as it would with a loan, a certain percentage of your business’ debit card and credit card revenue is deducted automatically until the original cash amount is paid back.
This is a new and exciting industry that is the perfect candidate for a solid direct mail marketing campaign. Direct marketing is beneficial because it lets you focus your marketing efforts by targeting specific businesses that you think could benefit. Because direct mail gets delivered every time you don’t have to worry about your message and offer getting caught in a spam filter, or getting lost in a cluttered digital marketing landscape.
You’re going to be hearing a lot about MCA merchant cash advance direct mail marketing over the next several years.
Some advantages of merchant cash advance (MCA) include:
- Great credit is not needed.
- The amount you pay is low on low sales days and higher on high sales days, keeping cash flow positive.¡
- No high monthly payments and no set maturity date which gives you more flexibility.
All of the above are important points to make with your MCA merchant cash advance direct mail marketing campaign. Contact us today for more info!
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