Smarter HVAC Marketing That Generates More Customers
Our marketing firm helps HVAC companies by reducing wasted marketing spend, increasing impressions and driving higher response rates and ROI.
Smarter HVAC Marketing That Generates More Customers
Our marketing firm helps HVAC companies by reducing wasted marketing spend, increasing impressions and driving higher response rates ROI.
Our campaign hit customers exactly when they needed to be and we’ve had a great response.
See How Omni-Channel Marketing Boosts Campaigns by 37%
Omni-Channel Marketing Benefits
• Reduces wasted spend
• Higher campaign recognition
• Increase response & ROI
4 Ways to Boost Your Business
Most HVAC marketing companies say they’re results focused, but what does that even mean? From our experience vague statements lead to vague results which is why our approach to hvac marketing clearly defines our goals:
- Reducing your wasted marketing spend
- Getting your more impressions per person
- Driving response rates and ROI up
HVAC LEAD GENERATION
Identifying the right target audience is the key to HVAC lead generation. In fact, our experience shows this is accountable for 40% of a campaign’s success. We have several different ways that we segment and leverage data from your own in-house client file, to modeling your customer file with over 1,500 data attributes, to unique such as marriage and new movers.40%
DATA APPENDING SERVICE
Our HVAC marketing firm has developed unique data appending technology that’s changed the way you can market. Instead of being limited to just one or two channels to communicate to a prospective client, we can expose as many as 4 to 5 different channels where your message can be delivered holistically.OMNI-CHANNEL MARKETING
Omni-channel marketing takes the best of direct response marketing by targeting your prospects across several channels. This new approach takes the focus away from being channel-centric where you hope your target audience is and, instead simply focuses on the specific channels your target audience are already consuming.
%
HVAC LEAD GENERATION
Identifying the right target audience is the key to HVAC lead generation. In fact, our experience shows this is accountable for 40% of a campaign’s success. We have several different ways that we segment and leverage data from your own in-house client file, to modeling your customer file with over 1,500 data attributes, to unique such as marriage and new movers.DATA APPENDING SERVICE
Our HVAC marketing firm has developed unique data appending technology that’s changed the way you can market. Instead of being limited to just one or two channels to communicate to a prospective client, we can expose as many as 4 to 5 different channels where your message can be delivered holistically.OMNI-CHANNEL MARKETING
Omni-channel marketing takes the best of direct response marketing by targeting your prospects across several channels. This new approach takes the focus away from being channel-centric where you hope your target audience is and, instead simply focuses on the specific channels your target audience are already consuming.BENEFITS OF OMNI-CHANNEL MARKETING
Over stand-alone email campaigns
%
Of marketers see an omni-boost
%
Campaign lift over any single channel
%
Companies want omni-channel, but only 10% have implemented
CLIENT’S WE’VE HELPED
ABOUT US
Propelo Media is a leading HVAC marketing agency that prides itself on putting HVAC companies in front of the right target audience, delivering your message across the channels that they’re already listening to, and delivering you the right results. Now we weren’t always this savvy, we originally cut our teeth in the direct response marketing space, specifically on the direct mail side. Side note, those that say direct mail marketing is dead are missing out. Check out these recent statistics highlighting how the market conditions have changed:DM Response Rates 5.3% house file (up from 3.7% last year)
2.9% prospect list (up from 1.0% last year)
28% Increase in digital campaigns conversion rates when you include direct mail
79% Action “immediate act rate” of opened direct mail
Our marketing firm started in direct mail because historically it’s been the workhorse of direct marketing. As marketing has perpetually evolved so too has our approach, always focused on what clients will respond the most to at any given time. This is what has led our HVAC marketing firm to offer a more holistic approach through omni-channel marketing… which ultimately led to improved results for our clients.