How to Become the Expert in Your Field by Greg Skloot
Greg and his co-founder, Drew D’Agostino, started experimenting with the concept of leveraging AI and publicly accessible information to see if they could replicate the wizardry of their coach. Very quickly they had formed their next venture Crystal Knows which has gone on to help sales and marketing professionals understand how they should approach potential clients before they’d even talked with them.
Greg explains the benefit of having a rich content strategy focused on how personality traits can help sales, hiring, marketing, and coaches become better at their job. Some of this content was manifested in their book, Predicting Personality, which Tony Robbins stated has “Insanely valuable advice for any business leader!”
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“Putting the right person in the right seat, when they can play hteir stregnht and use their energy wisely, it pays off in spades”