How Smart Dealerships Are Shifting Their Sales Approach by Jose Morales

Episode #57 | July 16, 2020

There is a paradigm shift when it comes to selling within the automotive industry towards servicing and not selling, shares our Ask an Expert guest. Jose Morales, CP of Corporate Relationships at Applied concepts, shares how they are coaching and training dealerships to deal with a much more informed consumer. He also shares, automotive sales & marketing trends, and clever ways dealerships are leveraging video today.

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“The one constant, consistent theme in probably most any sales environment is that people want to do business with people they like. Just be likable, be at peace. Just have a conversation with somebody, listen, show genuine interest and care: the rest will come into place.”

Jose Morales