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How Geofencing 2.0 Will Save Digital Media After Google Kills the Cookie

June 14, 2021

Digital marketing is at a tipping point. Soon, when Google Chrome stops supporting third-party cookies, the way marketers have targeted ads for years will no longer be supported by any of the major browsers. No one expects this to be the end of ad targeting — especially not Google, which makes a lot of money from its ad network — but things are changing, and perhaps not for the better. How geofencing could be the key to continuing to advertise to the right people without getting caught in Google’s Privacy Sandtrap?

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