How Dealerships Manage Low Inventories by Stephanie Reck
Episode #59 | July 17, 2020
With manufacturing shortages and limited inventories coming up against increased consumer demand dealerships need to adapt quickly says today’s Ask an Expert Guest. Stephanie Reck, National Sales Director for CF Search Marketing, talks about how dealerships are getting creative with variable marketing, fixed strategies, and improving the customer experience in an era of social distancing.
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“The demand for used cars is now higher, but the supply is also lower: that’s tricky for dealers.”