Geofencing Opens the Gate to Real-Time Affinity Marketing
March 25, 2021
So many brands do mobile marketing with untargeted spam that it’s really a danger to the whole mobile advertising ecosystem. We need to find better ways to target our marketing. One of the best ways to do that is to add a behavioral element, like affinity. And one of the best ways to spot affinity is through the places people go with geofencing. We’ve talked about geofencing before, but this is a little different. Instead of targeting shoppers at competing retail stores, affinity marketing sends ads to people who visit places your target audience should have an affinity for. Watch this video to see how geofencing and demographics can help you lock-on to location-based affinity marketing.