Geo-Conquesting: How to Market on Your Competitor’s Turf and Poach Their Customers
March 19, 2021
The best place to find new customers is to target people already shopping with your competition. That’s exactly what Geo-Conquesting lets you do. We’ve talked about geo-fencing and how that tech lets you target mobile device users in specific locations with ads that speak directly to where they are and what they’re doing. Geo-conquesting takes this even further, using location data to target customers in your competitor’s stores!