Every Time You Get a “No”, You Get Closer to the “Yes” by Rob Murray
Rob Murray, CEO and Co-Founder of Intrigue Media, talks about the marketer’s main job; finding people that love your product, instead of trying to convince everyone of doing it. He addresses the tenacity and persistence we all need to find that people, but also mentions the “3SWN” principle: “Some will, some won’t; so what? Next” as a way to move on if you receive a definite “no”. Finally, he addresses the importance of being authentic, in and outside our organizations.
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“Every single time you get a ‘no’ you’re closer to the ‘yes’. Embrace the no, get the answer and then move on to the next one.”