GeoMarketing Can Effectively Boost Sales and Loyalty
GeoMarketing 2.0 combines powerful geofencing technology with rich consumer data classifications (1000+ demographic criteria) to effectively drive more sales and repeat business.
There are three main GeoMarketing 2.0 strategies that be used, depending on your sales and marketing goals:
Conquest Strategy
Poach customers who visit your competitors’ brick-and-mortar locations. Examples: car dealerships, furniture stores, restaurants, retail stores, or medical consultations.
Affinity Strategy
Target hand-raising prospects at places they tend to congregate at. Examples: dog parks and vets for pet retailers; tanning salons, gyms, and wedding conventions for cosmetic surgeons.
Four-Wall Retargeting
Increase customer loyalty and recapture customers in the wild with a geofence around your brick-and-mortar.