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While internet debates about whether print is dead abound, one thing is for sure: people still like getting direct mail. In fact, 70% of Americans find mail is more personal than internet-based communication. Fifty-nine percent enjoy getting postal mail from brands...
How Indonesian Politics Reinforced My Business Strategy
During a recent trip to Komodo Island, in Indonesia (you may have heard of it – this is where the infamous Komodo Dragons can be found), I saw first-hand how smart political moves can be mirrored for intelligent business strategy. Upon arriving at the airport, my...4 Brands with Amazing Omni-channel Customer Experiences
Amazing omni-channel customer experiences are a specialty of world-leading brands like Disney. What can your brand do to make customers want to celebrate their experience with you? | Photo by Park Troopers on Unsplash Companies that excel at omni-channel deliver...Let Customers Guide Your COVID-19 Response and Recovery
Photo by visuals on Unsplash. There’s one pandemic marketing lesson that will keep your brand ahead long after the virus is behind us COVID-19 created obstacles for every business in just about every area, but it’s also offered an unprecedented opportunity to think...Why Direct Mail Is the Anti-Email Marketing Channel
The mail gets opened, read and loved by your target prospects — everything email doesn’t Photo by Rinck Content Studio on Unsplash Email has a place in your marketing strategy. It is the most common and cheapest way to keep in touch with prospects and customers. But...Read Our Free Whitepaper
Omni-Channel Marketing
5 Reasons Why Omni Will Forever Change the Way You Market your Business
