by Joshua Carlsen | Sep 22, 2020 | Direct Mail, Integrated Marketing, Omni-Channel, Omni-Channel Marketing, Uncategorized
With direct mail response rates rising and volume falling, marketers are finding new ROI by combining print and digital for maximum impact in their omni-channel. The mailbox is not empty, but it’s roomier than it’s ever been — and more profitable, too. After years of...
by Joshua Carlsen | Aug 26, 2020 | Marketing, Uncategorized, Video
Low-fi video is great for growing an audience and a pipeline, not necessarily direct sales. Last month, we looked at the power of low-fi video to build connections during the COVID-19 quarantine. In this post, let’s take that idea further and look specifically at...
by Joshua Carlsen | Jul 29, 2020 | Uncategorized
Don’t be afraid to use homemade online video in your marketing, especially after COVID-19 It’s no longer the B2B world or B2C world, it’s P2P: Person to person. And even though social distancing rules for COVID-19 kept us all at home, they did not leave us...
by Joshua Carlsen | Apr 27, 2020 | Marketing Tips, Omni-Channel Marketing, Uncategorized
Learn to identify the right prospects to target and the triggers that make them respond Customer acquisition is the most expensive goal in marketing. Some studies show acquisition marketing is as much as five times more expensive than retention marketing, and the...
by Joshua Carlsen | Mar 26, 2020 | Uncategorized
Direct mail alone may not be enough to attract Millennial accounts, but combining digital and print direct channels with a mobile-friendly customer experience can break through the generational barrier. Despite a reputation for being customer-first and customer...
by Joshua Carlsen | Feb 18, 2020 | Uncategorized
Real-world campaigns that used audience targeting and omni-channel marketing to score big wins for their brands So far in this blog, we’ve talked extensively about omni-channel marketing theory — all the things companies can do to use targeted marketing across...
