Real-world campaigns that used audience targeting and omni-channel marketing to score big wins for their brands So far in this blog, we’ve talked extensively about omni-channel marketing theory — all the things companies can do to use targeted marketing across...
While internet debates about whether print is dead abound, one thing is for sure: people still like getting direct mail. In fact, 70% of Americans find mail is more personal than internet-based communication. Fifty-nine percent enjoy getting postal mail from brands...
During a recent trip to Komodo Island, in Indonesia (you may have heard of it – this is where the infamous Komodo Dragons can be found), I saw first-hand how smart political moves can be mirrored for intelligent business strategy. Upon arriving at the airport, my...
Amazing omni-channel customer experiences are a specialty of world-leading brands like Disney. What can your brand do to make customers want to celebrate their experience with you? | Photo by Park Troopers on Unsplash Companies that excel at...
Photo by visuals on Unsplash. There’s one pandemic marketing lesson that will keep your brand ahead long after the virus is behind us COVID-19 created obstacles for every business in just about every area, but it’s also offered an unprecedented opportunity to think...
The mail gets opened, read and loved by your target prospects — everything email doesn’t Photo by Rinck Content Studio on Unsplash Email has a place in your marketing strategy. It is the most common and cheapest way to keep in touch with prospects and customers. But...