by Joshua Carlsen | Jun 29, 2020 | Marketing, Marketing Tips, Thought Leaders
Unprecedented, is the one word that comes to mind over and over as I think about what we’ve endured in 2020. The other word that comes to mind is pivot, because nearly every business has had to pivot whether they’ve consciously thought about it or not. The “why we...
by Joshua Carlsen | Jun 18, 2020 | Marketing Tips, Thought Leaders, Video
Photo by Brooke Lark on Unsplash With consumers and businesses social distancing at home, video has become the most important communication channel of 2020. Here are 4 ways to embrace that in your omni-channel strategy. 2020 is off to a strange start for everyone,...
by Joshua Carlsen | Mar 31, 2020 | Marketing, Marketing Tips, Thought Leaders
COVID-19 has made these past few weeks have been unlike anything I could even imagine. In fact, I’ve used the word “surreal” so many times that it’s meaning has slowly become numb to how profound of a moment we’re all facing right now. Through it all though, I’ve...
by Joshua Carlsen | Mar 6, 2020 | Thought Leaders
In business they teach you to be personal, but don’t cross the line. Be passionate, but balanced with restraint. Be honest, but not brutally honest. Most of the time I’ve stayed between those lines, but sometimes I’ve veered past them. In doing so I’ve forged some...
by Joshua Carlsen | May 28, 2019 | Direct Mail, Marketing, Omni-Channel Marketing, Social Media Marketing, Thought Leaders
Best practices for building direct-to-consumer promotions (or direct-response campaigns as they were known originally) came from direct marketing approaches employed by mail-based campaigns. These DTC direct mail advertising programs leveraged data more than any other...
