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Grabbing Attention: Leverage Learnings from Direct Mail for Better B-to-C Direct to Consumer Campaigns

by Joshua Carlsen | May 28, 2019 | Direct Mail, Marketing, Omni-Channel Marketing, Social Media Marketing, Thought Leaders

Best practices for building direct-to-consumer promotions (or direct-response campaigns as they were known originally) came from direct marketing approaches employed by mail-based campaigns. These DTC direct mail advertising programs leveraged data more than any other...