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Why Life Event Triggers Should Be Part of Your Lead Generation

Why Life Event Triggers Should Be Part of Your Lead Generation

by Joshua Carlsen | Aug 12, 2019 | Marketing, Marketing Tips, Omni-Channel Marketing

In a previous post, we discussed how lead generation is changing. Big Data and the digital age have flipped the roles of consumers and marketing teams. Businesses once had to find leads. Now, they must focus on being found. How does a business get leads to come...
The Omni-Channel Marketing Journey: Unlocking Conversion

The Omni-Channel Marketing Journey: Unlocking Conversion

by Joshua Carlsen | Jul 25, 2019 | Integrated Marketing, Marketing, Omni-Channel Marketing

There’s plenty of buzz about multi-channel and omni-channel marketing. What does it all mean? More importantly, which gets more conversions? While these terms may sound fancy or high-tech, both approaches are based in traditional marketing. Direct mail, email, social...
Which Printing Option is Best for Direct Mail?

Which Printing Option is Best for Direct Mail?

by Joshua Carlsen | Jul 10, 2019 | Direct Mail, Marketing, Omni-Channel Marketing

Once a business decides to embark on a direct mail campaign, there are a number of important questions to answer. Who is the target audience? What is the campaign’s message? Will this campaign be aligned with a larger omni-channel marketing effort? Be sure to...
How Omni-Channel Marketing Sparked a Revolution in 2019

How Omni-Channel Marketing Sparked a Revolution in 2019

by Joshua Carlsen | Jun 27, 2019 | Integrated Marketing, Omni-Channel Marketing, Uncategorized

In the 1950’s, “surround sound” took the audio industry by storm; everyone was ready to really feel the music of soundtracks. No longer confined to the standard three sound channels in movie theaters—speakers in front of the audience to the left, center, and...
Grabbing Attention: Leverage Learnings from Direct Mail for Better B-to-C Direct to Consumer Campaigns

Grabbing Attention: Leverage Learnings from Direct Mail for Better B-to-C Direct to Consumer Campaigns

by Joshua Carlsen | May 28, 2019 | Direct Mail, Marketing, Omni-Channel Marketing, Social Media Marketing, Thought Leaders

Best practices for building direct-to-consumer promotions (or direct-response campaigns as they were known originally) came from direct marketing approaches employed by mail-based campaigns. These DTC direct mail advertising programs leveraged data more than any other...
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