The Omni-Channel Marketing Journey: Unlocking Conversion
There’s plenty of buzz about multi-channel and omni-channel marketing. What does it all mean? More importantly, which gets more conversions? While these terms may sound fancy or high-tech, both approaches are based in traditional marketing. Direct mail, email, social...
Which Printing Option is Best for Direct Mail?
Once a business decides to embark on a direct mail campaign, there are a number of important questions to answer. Who is the target audience? What is the campaign’s message? Will this campaign be aligned with a larger omni-channel marketing effort? Be sure to...
How Omni-Channel Marketing Sparked a Revolution in 2019
In the 1950’s, “surround sound” took the audio industry by storm; everyone was ready to really feel the music of soundtracks. No longer confined to the standard three sound channels in movie theaters—speakers in front of the audience to the left, center, and...
Grabbing Attention: Leverage Learnings from Direct Mail for Better B-to-C Direct to Consumer Campaigns
Best practices for building direct-to-consumer promotions (or direct-response campaigns as they were known originally) came from direct marketing approaches employed by mail-based campaigns. These DTC direct mail advertising programs leveraged data more than any other...Read Our Free Whitepaper
Omni-Channel Marketing
5 Reasons Why Omni Will Forever Change the Way You Market your Business
