POWERball’s Omnichannel Marketing Strategy: A Winning Combination Powerball is one of the most popular lotteries in the United States, and for good reason. The jackpots can grow to hundreds of millions of dollars, and the odds of winning are relatively good...
PropeloMedia Voted Top Direct Marketing Firm for 3rd Straight Year to Give Back PropeloMedia is excited and honored to be named the Top Direct Marketing firm for the 3rd year in a row by Clutch, the nation’s authoritative agency reviewer. “After winning...
After Utilizing an Omnichannel Approach UCSF Sees Significant Increase in Continuing Education Marketing May 14, 2021 Continuing education marketing has historically relied exclusively on direct mail to ensure they meet their enrollment goals. For many years this has...
Non-Profit Marketing Generates 18x ROI May 12, 2021 The holidays are the biggest fundraising time of the year for non-profits because they’re considered the “giving season”. This past year Calico came to us to help them with their non-profit...
As we look ahead to the next year and what the top 2021 marketing trends are, it’s important to be honest about 2020 and what the new year looks like. Many times over the past month I’ve seen people lamenting about how glad they are that 2020 is almost over. ...
With direct mail response rates rising and volume falling, marketers are finding new ROI by combining print and digital for maximum impact in their omni-channel. The mailbox is not empty, but it’s roomier than it’s ever been — and more profitable, too. After years of...