by Joshua Carlsen | Sep 22, 2020 | Direct Mail, Integrated Marketing, Omni-Channel, Omni-Channel Marketing, Uncategorized
With direct mail response rates rising and volume falling, marketers are finding new ROI by combining print and digital for maximum impact in their omni-channel. The mailbox is not empty, but it’s roomier than it’s ever been — and more profitable, too. After years of...
by Joshua Carlsen | Apr 27, 2020 | Marketing Tips, Omni-Channel Marketing, Uncategorized
Learn to identify the right prospects to target and the triggers that make them respond Customer acquisition is the most expensive goal in marketing. Some studies show acquisition marketing is as much as five times more expensive than retention marketing, and the...
by Joshua Carlsen | Aug 12, 2019 | Marketing, Marketing Tips, Omni-Channel Marketing
In a previous post, we discussed how lead generation is changing. Big Data and the digital age have flipped the roles of consumers and marketing teams. Businesses once had to find leads. Now, they must focus on being found. How does a business get leads to come...
by Joshua Carlsen | Jul 25, 2019 | Integrated Marketing, Marketing, Omni-Channel Marketing
There’s plenty of buzz about multi-channel and omni-channel marketing. What does it all mean? More importantly, which gets more conversions? While these terms may sound fancy or high-tech, both approaches are based in traditional marketing. Direct mail, email, social...
by Joshua Carlsen | Jul 10, 2019 | Direct Mail, Marketing, Omni-Channel Marketing
-Once a business decides to embark on a direct mail campaign, there are a number of important questions to answer. Who is the target audience? What is the campaign’s message? Will this campaign be aligned with a larger omni-channel marketing effort? Be sure to...
by Joshua Carlsen | Jun 27, 2019 | Integrated Marketing, Omni-Channel Marketing, Uncategorized
In the 1950’s, “surround sound” took the audio industry by storm; everyone was ready to really feel the music of soundtracks. No longer confined to the standard three sound channels in movie theaters—speakers in front of the audience to the left, center, and...
