The Lost Art of Print in Omni-Channel Marketing
With direct mail response rates rising and volume falling, marketers are finding new ROI by combining print and digital for maximum impact in their omni-channel. The mailbox is not empty, but it’s roomier than it’s ever been — and more profitable, too. After years of...
5 Data Points That Will Help You Find New Customers, Guaranteed
Learn to identify the right prospects to target and the triggers that make them respond Customer acquisition is the most expensive goal in marketing. Some studies show acquisition marketing is as much as five times more expensive than retention marketing, and the...
Why Life Event Triggers Should Be Part of Your Lead Generation
In a previous post, we discussed how lead generation is changing. Big Data and the digital age have flipped the roles of consumers and marketing teams. Businesses once had to find leads. Now, they must focus on being found. How does a business get leads to come...
The Omni-Channel Marketing Journey: Unlocking Conversion
There’s plenty of buzz about multi-channel and omni-channel marketing. What does it all mean? More importantly, which gets more conversions? While these terms may sound fancy or high-tech, both approaches are based in traditional marketing. Direct mail, email, social...