Lead Generation Is Changing: Are You Up to Date?
Not too long ago, marketing and lead generation looked very different. Marketing teams found potential buyers, and passed their contact information to sales. They often had no idea whether those leads would be “good fit” customers who were likely to buy. Potential...
The Omni-Channel Marketing Journey: Unlocking Conversion
There’s plenty of buzz about multi-channel and omni-channel marketing. What does it all mean? More importantly, which gets more conversions? While these terms may sound fancy or high-tech, both approaches are based in traditional marketing. Direct mail, email, social...
Which Printing Option is Best for Direct Mail?
-Once a business decides to embark on a direct mail campaign, there are a number of important questions to answer. Who is the target audience? What is the campaign’s message? Will this campaign be aligned with a larger omni-channel marketing effort? Be sure to...
Leverage A/B Testing to Maximize Your Marketing Conversion
A/B testing is designing two versions of the same marketing asset and comparing their conversion rates. Just one element differs between them, with each version sent to half of a campaign audience. One of the great things about A/B testing is that it takes the...
