Marketing Archives

Meals on Wheels

Meals on Wheels is a national non-profit assisting senior citizens with meals, emergency preparedness, and fall prevention. After seeing diminishing returns with their ongoing appeal campaigns they reached out to us for help.

We profiled MOW’s donor file and then built a target rich segmentation of individuals with a higher propensity to donate. The appeals were then distributed across multiple channels including print, email, social media, and mobile display resulting in “one of the best campaigns we’ve ever had!”

Neptune Society

Neptune Society is a prepaid funeral and cremation service that was looking to expand their market reach outside of their local footprint. We developed a target profile of Seniors and their adult children nationwide.

We created ongoing omni-channel campaigns, utilizing sales letters integrated with digital marketing in reaching out these decision-makers that successfully broadened their market reach.

Veeve

Veeve is a London-based home or room hosting site that was looking to penetrate into the US market. Drawing into their European experiences and ideal target market, we built a custom-audience for the client with home values over $2 million and with interests in travel.

We worked with Veeve to develop an omni-channel campaign, combining the powers of print, email, social media, and mobile display ads.

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Grabbing Attention: Leverage Learnings from Direct Mail for Better B-to-C Direct to Consumer Campaigns

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