As we look ahead to the next year and what the top 2021 marketing trends are, it’s important to be honest about 2020 and what the new year looks like. Many times over the past month I’ve seen people lamenting about how glad they are that 2020 is almost over. ...
As we’ve approached December a few clients have recently inquired about landing page best practices so we decided to put together a top 10 holiday landing page tips. While several of these are recommendations are evergreen, the reality is that many of us get so...
Unprecedented, is the one word that comes to mind over and over as I think about what we’ve endured in 2020. The other word that comes to mind is pivot, because nearly every business has had to pivot whether they’ve consciously thought about it or not. The “why we...
Photo by Brooke Lark on Unsplash With consumers and businesses social distancing at home, video has become the most important communication channel of 2020. Here are 4 ways to embrace that in your omni-channel strategy. 2020 is off to a strange start for everyone,...
Learn to identify the right prospects to target and the triggers that make them respond Customer acquisition is the most expensive goal in marketing. Some studies show acquisition marketing is as much as five times more expensive than retention marketing, and the...
COVID-19 has made these past few weeks have been unlike anything I could even imagine. In fact, I’ve used the word “surreal” so many times that it’s meaning has slowly become numb to how profound of a moment we’re all facing right now. Through it all though, I’ve...