Counting Successes, Learning from Mistakes
Lou Holtz, the famous football coach, once said: “In this world, you’re either growing or you’re dying…” The same holds true for every business both large and small. If you’re growing your business is healthy. If you shrinking, there’s a problem. The third...Reasons for the Increased Popularity of Layered Direct Marketing
Consumers today are increasingly habitual in their daily use of multiple devices and information channels. The great divide between online and offline media is shrinking, and marketers are focused on providing a seamless customer experience. Direct marketing has to...
Getting Past the Ad Blockers Equals Increasing Visibility
For as long as marketing has been around, marketers have strived to reach as many people as possible. With the advent of the Internet, it has become possible for even the biggest corporations to reach individuals. During the golden age of television, the...10 Things to Consider for Your Direct Mail Workshop & Seminar Invitations
The purpose of a workshop or seminar invitation is to inspire prospective attendees to show up for your event so that they can hear the messages you intend to deliver. Every business or non-profit organization that uses workshops or seminars stands to benefit...