The digital world has changed the way brands are marketed. However, despite all the new methods and techniques, the efficacy of traditional direct mail marketing remains. No matter the medium, the goal for any kind of marketing is to get as many responses as possible....
Did you know that 40% of direct marketing campaign is attributed to actual list of targets? It’s common sense really, you have to know your audience before you exactly how you should communicate your message. But it’s the selection and narrowing down of...
Lou Holtz, the famous football coach, once said: “In this world, you’re either growing or you’re dying…” The same holds true for every business both large and small. If you’re growing your business is healthy. If you shrinking, there’s a problem. The third...
Consumers today are increasingly habitual in their daily use of multiple devices and information channels. The great divide between online and offline media is shrinking, and marketers are focused on providing a seamless customer experience. Direct marketing has to...
For as long as marketing has been around, marketers have strived to reach as many people as possible. With the advent of the Internet, it has become possible for even the biggest corporations to reach individuals. During the golden age of television, the...
The purpose of a workshop or seminar invitation is to inspire prospective attendees to show up for your event so that they can hear the messages you intend to deliver. Every business or non-profit organization that uses workshops or seminars stands to benefit...
