It’s 2019. Baby Boomers are in their sixties, Generation Xers are in their forties, and Millennials are in their thirties. Now Generation Z is on the scene and they are a consumer force to be reckoned with. While previous generations certainly matter when it comes to...
Even a solid direct mail program can do better, by integrating it with Facebook. It is one of the most effective ways for marketers to boost response rates, and therefore ROI. (For a quick walkthrough on a basic Direct Mail Return on Investment, including examples,...
What Is the Difference Between Omni-Channel Marketing and Single-Channel Marketing? When marketers use single-channel marketing strategies, they tend to focus your business on a single means of reaching your customers. With omni-channel marketing, on the other hand,...
With a $200 billion annual buying power is the United States alone, the Millennial target market is becoming more lucrative every year. They are fickle, savvy and claim that “they are not influenced at all by advertising”, but luckily new research has discovered that...
Step #1: Get a Great List Research indicates that 40% of a direct mail marketing campaign’s success is decided by the quality of the list of people that you are mailing to. Keep in mind, this number includes customer retention campaigns, with warm leads. For customer...
Tech Giant Google Uses Direct Mail Marketing Because It’s “More Efficient”… Google’s primary revenue stream, at $67 billion dollars in 2016, is AdWords, which allows businesses to be promoted to customers as the top result in a specific Google Search, for a price. But...
