by Joshua Carlsen | Jul 25, 2019 | Integrated Marketing, Marketing, Omni-Channel Marketing
There’s plenty of buzz about multi-channel and omni-channel marketing. What does it all mean? More importantly, which gets more conversions? While these terms may sound fancy or high-tech, both approaches are based in traditional marketing. Direct mail, email, social...
by Joshua Carlsen | Jun 27, 2019 | Integrated Marketing, Omni-Channel Marketing, Uncategorized
In the 1950’s, “surround sound” took the audio industry by storm; everyone was ready to really feel the music of soundtracks. No longer confined to the standard three sound channels in movie theaters—speakers in front of the audience to the left, center, and...
by Andre Chandra | Jan 24, 2019 | Integrated Marketing
It’s 2019. Baby Boomers are in their sixties, Generation Xers are in their forties, and Millennials are in their thirties. Now Generation Z is on the scene and they are a consumer force to be reckoned with. While previous generations certainly matter when it comes to...
by Andre Chandra | Nov 21, 2018 | Case Study, Integrated Marketing
Retailer Converts New Movers Into New Customers Using Omni-Channel Marketing The Problem A chain of clothing retailers, specializing in young and urban demographics, wanted to launch a more aggressive marketing campaign and acquire new customers to enroll in their...
by Andre Chandra | Aug 1, 2018 | Integrated Marketing
Even a solid direct mail program can do better, by integrating it with Facebook. It is one of the most effective ways for marketers to boost response rates, and therefore ROI. (For a quick walkthrough on a basic Direct Mail Return on Investment, including examples,...
by Andre Chandra | Apr 24, 2018 | Integrated Marketing
What Is the Difference Between Omni-Channel Marketing and Single-Channel Marketing? When marketers use single-channel marketing strategies, they tend to focus your business on a single means of reaching your customers. With omni-channel marketing, on the other hand,...
