The Lost Art of Print in Omni-Channel Marketing
With direct mail response rates rising and volume falling, marketers are finding new ROI by combining print and digital for maximum impact in their omni-channel. The mailbox is not empty, but it’s roomier than it’s ever been — and more profitable, too. After years of...
The Omni-Channel Marketing Journey: Unlocking Conversion
There’s plenty of buzz about multi-channel and omni-channel marketing. What does it all mean? More importantly, which gets more conversions? While these terms may sound fancy or high-tech, both approaches are based in traditional marketing. Direct mail, email, social...
How Omni-Channel Marketing Sparked a Revolution in 2019
In the 1950’s, “surround sound” took the audio industry by storm; everyone was ready to really feel the music of soundtracks. No longer confined to the standard three sound channels in movie theaters—speakers in front of the audience to the left, center, and...