Which Printing Option is Best for Direct Mail?
Once a business decides to embark on a direct mail campaign, there are a number of important questions to answer. Who is the target audience? What is the campaign’s message? Will this campaign be aligned with a larger omni-channel marketing effort? Be sure to...
Best Postage for Your Next Direct Mail Campaign
While internet debates about whether print is dead abound, one thing is for sure: people still like getting direct mail. In fact, 70% of Americans find mail is more personal than internet-based communication. Fifty-nine percent enjoy getting postal mail from brands...
Grabbing Attention: Leverage Learnings from Direct Mail for Better B-to-C Direct to Consumer Campaigns
Best practices for building direct-to-consumer promotions (or direct-response campaigns as they were known originally) came from direct marketing approaches employed by mail-based campaigns. These DTC direct mail advertising programs leveraged data more than any other...Rooftop Marketing, IP Address Marketing, Social Direct Mail: What’s the Difference?
We’ve been talking a lot lately about a brand new direct mail approach—in our opinion the best ticket to higher sales and ROI to hit the Internet since … well … since the dawn of the Internet! Despite the exclamation point, that’s no hype. The new approach is called...How the New Direct Mail Method is Going to Change Your Marketing Strategies
With the advent of advanced online marketing networks, is direct mail still the best channel? The past decade has undergone a digital revolution, and most marketing has moved to the digital world. At the same time, the digital revolution and the mounting popularity of...Read Our Free Whitepaper
Omni-Channel Marketing
5 Reasons Why Omni Will Forever Change the Way You Market your Business
