by Joshua Carlsen | Sep 22, 2020 | Direct Mail, Integrated Marketing, Omni-Channel, Omni-Channel Marketing, Uncategorized
With direct mail response rates rising and volume falling, marketers are finding new ROI by combining print and digital for maximum impact in their omni-channel. The mailbox is not empty, but it’s roomier than it’s ever been — and more profitable, too. After years of...
by Joshua Carlsen | Jul 10, 2019 | Direct Mail, Marketing, Omni-Channel Marketing
-Once a business decides to embark on a direct mail campaign, there are a number of important questions to answer. Who is the target audience? What is the campaign’s message? Will this campaign be aligned with a larger omni-channel marketing effort? Be sure to...
by Joshua Carlsen | May 28, 2019 | Direct Mail, Marketing, Omni-Channel Marketing, Social Media Marketing, Thought Leaders
Best practices for building direct-to-consumer promotions (or direct-response campaigns as they were known originally) came from direct marketing approaches employed by mail-based campaigns. These DTC direct mail advertising programs leveraged data more than any other...
