2022 Top Marketing Trends to Keep an Eye On As the year comes to a close it’s time look forward at the 2022 Top Marketing Trends. From short-format video to the continued rise of podcasts there are many marketing trends that can help propel your companies...
PropeloMedia Voted Top Direct Marketing Firm for 3rd Straight Year to Give Back PropeloMedia is excited and honored to be named the Top Direct Marketing firm for the 3rd year in a row by Clutch, the nation’s authoritative agency reviewer. “After winning...
UPThis is a cautionary tale of the delicate intersection between marketing and customer experience. In an ideal world these two will reinforce one another, but unfortunately many times these are managed and executed by different departments. In this instance they...
With direct mail response rates rising and volume falling, marketers are finding new ROI by combining print and digital for maximum impact in their omni-channel. The mailbox is not empty, but it’s roomier than it’s ever been — and more profitable, too. After years of...
Once a business decides to embark on a direct mail campaign, there are a number of important questions to answer. Who is the target audience? What is the campaign’s message? Will this campaign be aligned with a larger omni-channel marketing effort? Be sure to...
Best practices for building direct-to-consumer promotions (or direct-response campaigns as they were known originally) came from direct marketing approaches employed by mail-based campaigns. These DTC direct mail advertising programs leveraged data more than any other...
