33% Increase in New Donors for Non-Profit via Predictive Modeling The Problem A California non-profit with strong regional presence had been running a new donor acquisition campaign, targeting prospects that meet certain demographic criteria such as age, income, and...
Retailer Converts New Movers Into New Customers Using Omni-Channel Marketing The Problem A chain of clothing retailers, specializing in young and urban demographics, wanted to launch a more aggressive marketing campaign and acquire new customers to enroll in their...
