Even Amazon Knows Direct Mail Delivers for Holiday Marketing with Andre Chandra
Even Amazon Knows Direct Mail Delivers for Holiday Marketing with Andre Chandra December 14, 2020 For me, nothing shows the power of marketing mail like the old Holiday Wish Book that Sears used to send. The catalog was an American icon. It just wasn’t Christmas until...
Why Direct Mail Is the Anti-Email Marketing Channel with Andre Chandra
Why Direct Mail Is the Anti-Email Marketing Channel with Andre Chandra October 23, 2020 Every morning, I wake up to hundreds of emails in my inbox, and I’m betting you do, too. 99% are just spam. As a marketer, is your message getting through? Is there a better way...
The Lost Art of Print in Omni-Channel Marketing with Andre Chandra
The Lost Art of Print in Omni-Channel Marketing with Andre Chandra September 28, 2020 When I go to my mailbox in the morning, too often it’s empty. Or I see just a couple low-quality fliers. That’s disappointing, because I really do like getting mail, and most...
3 Details That Add Up to a Great Customer Experience with Andre Chandra
Why Video Is Essential to Your Marketing Strategy with Andre Chandra August 05, 2020 Everyone talks about building a great customer experience, but today we’re going to talk about how you actually make one. Not enough brands get the details right to make an experience...