How Geofencing 2.0 Will Save Digital Media After Google Kills the Cookie June 14, 2021 Digital marketing is at a tipping point. Soon, when Google Chrome stops supporting third-party cookies, the way marketers have targeted ads for years will no longer be supported by...
Bring Retargeting into the Real World with GeoMarketing 2.0 April 16, 2021 Retargeting, or sending ads to people who visited your website, is one of the most powerful digital marketing tactics. Now, with geofencing, we can take that same tactic and use it to...
Geofencing Opens the Gate to Real-Time Affinity Marketing March 25, 2021 So many brands do mobile marketing with untargeted spam that it’s really a danger to the whole mobile advertising ecosystem. We need to find better ways to target our marketing. One of the best...
Geo-Conquesting: How to Market on Your Competitor’s Turf and Poach Their Customers March 19, 2021 The best place to find new customers is to target people already shopping with your competition. That’s exactly what Geo-Conquesting lets you do. We’ve talked about...
3 New Geo-Fencing Techniques to Increase Customer Acquisition and Retention with Andre Chandra December 21, 2020 Sometimes the best way to find the right people isn’t to identify who they are but what they’re doing and where they’re going. That’s where geofencing...
Even Amazon Knows Direct Mail Delivers for Holiday Marketing with Andre Chandra December 14, 2020 For me, nothing shows the power of marketing mail like the old Holiday Wish Book that Sears used to send. The catalog was an American icon. It just wasn’t Christmas until...
