Sorry folks, but… “Nobody cares about your product but you,” states David Meerman Scott. David has been studying businesses across countless
David recently co-authored the best-selling book “Fanocracy” which details why, and how, you should focus on turning your customers into fans. Naturally, you need to have a good product or service, but if you can put the needs of your customers at the forefront, and then focus on developing an engaging experience you can start to create a tribal community. These customers will not only end up becoming stickier to your brand for the long haul, but they will also become your best source of new referrals.
UPThis is a cautionary tale of the delicate intersection between marketing and customer experience. In an ideal world these two will reinforce one another, but unfortunately many times these are managed and executed by different departments. In this instance they can actually serve to alienate customers in a foolishly avoidable fashion.
Allan Dib, author of the wildly popular book “The 1-Page Marketing Plan” comes on the show and shares a ton of useful information so get ready to take notes. Allan’s background is in technology, but he learned a valuable lesson early on that even if you’re the best in your industry if you’re not also very good at marketing you’re going to struggle.
Accounting doesn’t have to suck, so Today’s Ask an Expert guest went out and improved it. Spencer Sheinin, Founder and CEO of Shift Financial, literally wrote the book on how to simplify your financials so you can turn accounting into a powerful business lever. We talk about his book, Entreprenumbers, and how his simplification strategy allows you to control and leverage your accounting, in fact, he gives you the 6 specific metrics you need to focus on.
People don’t hate presentations, they hate crappy presentations according to Rich Mulholland. Rich founded Missing Link over 20 years ago focused on helping individuals and organizations to develop and then deliver presentations that aren’t just memorable, but ones that drive action.
The biggest financial winners are those that can leave their emotion at the door and capitalize on becoming countercyclical says today’s Ask an Expert David Waddell. With over 900 clients nationwide, David’s wealth management firm Waddell & Associates take a holistic approach to growing wealth.
In 2021, most businesses prefer digital means to market their products and services. While digital marketing is undeniably effective, it can be difficult to navigate a seemingly saturated market. On the other hand, having a strategic direct marketing plan offers a plethora of opportunities for your business, and it can bolster your comprehensive marketing strategy. With the help of a marketing partner like PropeloMedia, you can maximize your direct marketing’s power without fuss.
For years Caryn Kopp, and her team at Kopp Consulting, have not only been helping businesses open desirable doors, but they’re able to develop compelling interest with those prospects.
Caryn learned early the value of hiring proven professionals vs. younger less expensive reps that she’d have to train up. Her secret sauce though was pairing the proven door openers with content and message writers. Add a sales process she continues to evolve to this day and Caryn’s team has opened just about every door imaginable.