Allan Dib, author of the wildly popular book “The 1-Page Marketing Plan” comes on the show and shares a ton of useful information so get ready to take notes. Allan’s background is in technology, but he learned a valuable lesson early on that even if you’re the best in your industry if you’re not also very good at marketing you’re going to struggle.
Accounting doesn’t have to suck, so Today’s Ask an Expert guest went out and improved it. Spencer Sheinin, Founder and CEO of Shift Financial, literally wrote the book on how to simplify your financials so you can turn accounting into a powerful business lever. We talk about his book, Entreprenumbers, and how his simplification strategy allows you to control and leverage your accounting, in fact, he gives you the 6 specific metrics you need to focus on.
People don’t hate presentations, they hate crappy presentations according to Rich Mulholland. Rich founded Missing Link over 20 years ago focused on helping individuals and organizations to develop and then deliver presentations that aren’t just memorable, but ones that drive action.
The biggest financial winners are those that can leave their emotion at the door and capitalize on becoming countercyclical says today’s Ask an Expert David Waddell. With over 900 clients nationwide, David’s wealth management firm Waddell & Associates take a holistic approach to growing wealth.
In 2021, most businesses prefer digital means to market their products and services. While digital marketing is undeniably effective, it can be difficult to navigate a seemingly saturated market. On the other hand, having a strategic direct marketing plan offers a plethora of opportunities for your business, and it can bolster your comprehensive marketing strategy. With the help of a marketing partner like PropeloMedia, you can maximize your direct marketing’s power without fuss.
For years Caryn Kopp, and her team at Kopp Consulting, have not only been helping businesses open desirable doors, but they’re able to develop compelling interest with those prospects.
Caryn learned early the value of hiring proven professionals vs. younger less expensive reps that she’d have to train up. Her secret sauce though was pairing the proven door openers with content and message writers. Add a sales process she continues to evolve to this day and Caryn’s team has opened just about every door imaginable.
Joey Coleman is such a customer experience expert that even Zappos consults with him. While Joey has had a very interesting career, he’s spent the past 20 years analyzing and figuring out ways to improve the customer experience. In fact, he even wrote the book, “Never Lose a Customer Again” which emphasizes how important the first 100 days of the customer experience are.
As more and more technology is being introduced into Real Estate, today’s Ask an Expert guest Sherry Chris wants real estate agent’s to focus on getting back to deeper and more human relationships.
Sherry is CEO of Better Homes & Garden Real Estate, and was the driving force to elevating the company to a nationally recognized brand.
TrueCar Cofounder, Bernie Brenner stops by our “Ask an Expert” and comes out of the gate helping to differentiate between business development and sales strategies. After years of successfully growing TrueCar, he reconciled all of his notes and realized he’d created a systematic approach to biz dev, which outlined in his book, The Sumo Advantage.
Too many self-help gurus out there tell you what you already know, today’s Ask an Expert guest actually gives you the tools to reach your full individual and business potential. Noah St. John is known as “The Power Habit Mentor” and has helped businesses add an additional $2.7 billion in revenue.
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