Propeling Ideas Forward
It’s About Serving, Not Selling by Verne Harnish

It’s About Serving, Not Selling by Verne Harnish

Verne Harnish, bestselling author of Scaling Up, Lead Like A Human, and Mastering the Rockefeller Habits, offers a set of great insights that can be used in every organization: from the principle of “giving before taking” —you’re serving your clients before selling to them—, to the real meaning of being different, Harnish deconstructs fundamental ideas and reminds us of the importance of narrowing your target audience, because “the richest are in the niches”.

Determining Which Direct Mail Format is Right for Me

Determining Which Direct Mail Format is Right for Me

Evaluating Which Direct Mail Format is Right for…Your Customers Did you know that direct mail and the postal system we know today originated on July 26th, 1775, led by none other than founding father Benjamin Franklin?  At the onset, the postal system allowed...

The Impact of Community-Based Marketing by Melisa Eichbauer

The Impact of Community-Based Marketing by Melisa Eichbauer

Melisa Eichbauer, the first female general manager in her auto group, is a purpose-driven leader that believes in the importance of empathy towards everyone: team members and the surrounding community. In this interview, she speaks about how great leadership influences employees’ performance, the impact of community-based marketing, and the importance of adaptation to overcoming hardship.

How to Assess Your Product’s Perceived Value by Hermann Simon

How to Assess Your Product’s Perceived Value by Hermann Simon

“Every product has to face competition and the customer’s preferences,” says Hermann Simon, Founder & Honorary Chairman of Simon, Kucher & Partners. In this episode, he shares insights on perceived value, conjoint measurement, pricing, and profit; as well as market shares and innovations that change and rise only in crises (and rarely during good times).

Every Time You Get a “No”, You Get Closer to the “Yes” by Rob Murray

Every Time You Get a “No”, You Get Closer to the “Yes” by Rob Murray

Rob Murray, CEO and Co-Founder of Intrigue Media, talks about the marketer’s main job; finding people that love your product, instead of trying to convince everyone of doing it. He addresses the tenacity and persistence we all need to find that people, but also mentions the “3SWN” principle: “Some will, some won’t; so what? Next” as a way to move on if you receive a definite “no”. Finally, he addresses the importance of being authentic, in and outside our organizations.

How to Change Your Organization’s Mindset by Michael Bungay Stanier

How to Change Your Organization’s Mindset by Michael Bungay Stanier

In this episode, Michael Bungay Stanier, aka MBS and founder of Box of Crayons, reminds us of the importance of staying curious in every aspect of our lives. He shares how any major change needs support from the organization’s seniors, as well as the internal champions’ drive –former skeptics that become cultural shift’s believers. He states that “it’s ok to be confused” but that shouldn’t stop you from strategically looking for the right answers via the right, curious questions.

The Intricacies and Results of a 4-Day Workweek by Santiago Jaramillo

The Intricacies and Results of a 4-Day Workweek by Santiago Jaramillo

Santiago Jaramillo, CEO of Bunny Studio, shares the importance of content and entertainment as a rising trend. He also shares his company’s strategy on email marketing, as well as the preparation and implementation of a 4-day workweek, his employee’s high motivation, and their achievements: it’s all about the shortcuts you take to maximize the time you have.

How to Out-Hustle a Recession

How to Out-Hustle a Recession

Now isn’t the time to panic, it’s not the time to pull back, it’s not the time to sit on the sidelines.  As pundits debate whether we’re heading towards a recession, or if we’re already in one, one thing is certain.  It’s time to double down on your customers!  This...

5 Ways Fractional Marketing Multiplies Results

5 Ways Fractional Marketing Multiplies Results

Our co-founder, Andre Chandra, recently returned from a week-long continuing education summit at MIT, and one of the topics covered was Fractional Marketing.  While not new in practice, the term and a more systematic approach are significantly benefiting organizations...