Verne Harnish, bestselling author of Scaling Up, Lead Like A Human, and Mastering the Rockefeller Habits, offers a set of great insights that can be used in every organization: from the principle of “giving before taking” —you’re serving your clients before selling to them—, to the real meaning of being different, Harnish deconstructs fundamental ideas and reminds us of the importance of narrowing your target audience, because “the richest are in the niches”.
Evaluating Which Direct Mail Format is Right for…Your Customers Did you know that direct mail and the postal system we know today originated on July 26th, 1775, led by none other than founding father Benjamin Franklin? At the onset, the postal system allowed...
Melisa Eichbauer, the first female general manager in her auto group, is a purpose-driven leader that believes in the importance of empathy towards everyone: team members and the surrounding community. In this interview, she speaks about how great leadership influences employees’ performance, the impact of community-based marketing, and the importance of adaptation to overcoming hardship.
“Every product has to face competition and the customer’s preferences,” says Hermann Simon, Founder & Honorary Chairman of Simon, Kucher & Partners. In this episode, he shares insights on perceived value, conjoint measurement, pricing, and profit; as well as market shares and innovations that change and rise only in crises (and rarely during good times).
Rob Murray, CEO and Co-Founder of Intrigue Media, talks about the marketer’s main job; finding people that love your product, instead of trying to convince everyone of doing it. He addresses the tenacity and persistence we all need to find that people, but also mentions the “3SWN” principle: “Some will, some won’t; so what? Next” as a way to move on if you receive a definite “no”. Finally, he addresses the importance of being authentic, in and outside our organizations.
In this episode, Michael Bungay Stanier, aka MBS and founder of Box of Crayons, reminds us of the importance of staying curious in every aspect of our lives. He shares how any major change needs support from the organization’s seniors, as well as the internal champions’ drive –former skeptics that become cultural shift’s believers. He states that “it’s ok to be confused” but that shouldn’t stop you from strategically looking for the right answers via the right, curious questions.
Santiago Jaramillo, CEO of Bunny Studio, shares the importance of content and entertainment as a rising trend. He also shares his company’s strategy on email marketing, as well as the preparation and implementation of a 4-day workweek, his employee’s high motivation, and their achievements: it’s all about the shortcuts you take to maximize the time you have.
In this episode, Matthew Pollard shares insights on how to scale up, the benefits of a diversified income, online vs offline marketing, and how to become a better storyteller. He also shares his own personal journey of being a shy introvert and becoming a top sales representative in a matter of months.
Now isn’t the time to panic, it’s not the time to pull back, it’s not the time to sit on the sidelines. As pundits debate whether we’re heading towards a recession, or if we’re already in one, one thing is certain. It’s time to double down on your customers! This...
Our co-founder, Andre Chandra, recently returned from a week-long continuing education summit at MIT, and one of the topics covered was Fractional Marketing. While not new in practice, the term and a more systematic approach are significantly benefiting organizations...