Propeling Ideas Forward
2022 Top Marketing Trends

2022 Top Marketing Trends

In 2021, most businesses prefer digital means to market their products and services. While digital marketing is undeniably effective, it can be difficult to navigate a seemingly saturated market. On the other hand, having a strategic direct marketing plan offers a plethora of opportunities for your business, and it can bolster your comprehensive marketing strategy. With the help of a marketing partner like PropeloMedia, you can maximize your direct marketing’s power without fuss.

Named Top 2021 Direct Marketing Firm in Back-2-Back-2-Back Years

Named Top 2021 Direct Marketing Firm in Back-2-Back-2-Back Years

In 2021, most businesses prefer digital means to market their products and services. While digital marketing is undeniably effective, it can be difficult to navigate a seemingly saturated market. On the other hand, having a strategic direct marketing plan offers a plethora of opportunities for your business, and it can bolster your comprehensive marketing strategy. With the help of a marketing partner like PropeloMedia, you can maximize your direct marketing’s power without fuss.

Important Lessons Learned During a Rebrand by Royal Marty

Important Lessons Learned During a Rebrand by Royal Marty

Today’s Ask an Expert guest found success by following his customers and listening closely to their needs. Royal Marty took over a long established business that was struggling a couple years ago and immediately went to task on reorganizing and rebranding. The actual product itself, an enzyme based biochemical used primarily in road construction, remediation and soil conditioning was, and still is a cutting edge application.

How to Find, and KEEP, Top Talent by Kathleen Quinn Votaw

How to Find, and KEEP, Top Talent by Kathleen Quinn Votaw

Today’s Ask an Expert guest, Kathleen Quinn Votaw experienced the highest of highs and lowest of lows within a few short months when she gave birth to her baby boy and was then subsequently diagnosed with cancer shortly after. Throw in a tumultuous job environment, Kathleen found herself at a crossroads in 2003.

Why Customer Experience Matters More Today by Nate Brown

Why Customer Experience Matters More Today by Nate Brown

Most companies underestimate how important their customer experience is, and many struggles to accurately measure it when they try. Today’s Ask an Expert guest is Nate Brown, the Chief Experience Officer at Officium Labs.

How to Convert Customers into Tribal Fans by David Meerman Scott

How to Convert Customers into Tribal Fans by David Meerman Scott

Sorry folks, but… “Nobody cares about your product but you,” states David Meerman Scott. David has been studying businesses across countless

David recently co-authored the best-selling book “Fanocracy” which details why, and how, you should focus on turning your customers into fans. Naturally, you need to have a good product or service, but if you can put the needs of your customers at the forefront, and then focus on developing an engaging experience you can start to create a tribal community. These customers will not only end up becoming stickier to your brand for the long haul, but they will also become your best source of new referrals.

Why Marketing and Customer Experience Need to Be Synced

Why Marketing and Customer Experience Need to Be Synced

UPThis is a cautionary tale of the delicate intersection between marketing and customer experience. In an ideal world these two will reinforce one another, but unfortunately many times these are managed and executed by different departments. In this instance they can actually serve to alienate customers in a foolishly avoidable fashion.