Top 3 Marketing Hacks for 2023

Advancements in business artificial intelligence have been incredible in recent years.  Yet as cool as some of these advancements are, there is also an ever-present parallelled sense of skepticism and fear.  I’d say that skepticism and fear are probably healthy, but burying your head in the sand and ignoring it won’t slow the wheels of change.  Understanding business AI and its capabilities will make you more valuable today with your business, but it will also better position yourself for future advancements.

Understanding Business AI

Artificial intelligence (AI) refers to the development and use of computer systems and algorithms to perform tasks that normally require human intelligence, such as learning, problem-solving, decision-making, and perception. Business AI refers to the use of AI technologies and techniques in business contexts, with the goal of improving efficiency, productivity, and competitiveness.

Some examples of how businesses might use AI include:

• Automating tasks and processes: AI can be used to automate routine tasks, such as data entry and analysis, freeing up human workers to focus on more complex and value-added work.
• Enhancing decision-making: AI can help businesses make more informed and accurate decisions by providing insights and recommendations based on data analysis.
• Improving customer service: AI can be used to provide personalized and efficient customer service, such as through the use of chatbots or virtual assistants.
• Optimizing operations: AI can be used to optimize various business operations, such as supply chain management and resource allocation.

Overall, the goal of business AI is to help organizations operate more effectively and efficiently by leveraging the power of machine learning and other AI techniques.

While there are literally countless business AI platforms out there today we’re going to be highlighting three that have significantly helped our business.  It’s important to strongly consider your business and the current challenges and/or opportunities you’re facing.

GPT3 by OpenAI

GPT-3 (short for “Generative Pre-trained Transformer 3”) is a state-of-the-art natural language processing (NLP) model developed by OpenAI. It is one of the largest and most powerful NLP models to date, with over 175 billion parameters.

One of the key features of GPT-3 is its ability to generate human-like text. Given a prompt, the model can generate coherent and coherently formatted text that resembles human writing. This has made GPT-3 a popular choice for tasks such as language translation, summarization, and content generation.

GPT-3 has also been used to build a wide range of practical applications, including chatbots, language translation services, and content recommendation systems. Its ability to understand and generate human-like text has made it a valuable tool for businesses looking to automate tasks that require a high level of natural language processing ability.

It should be noted that approximately 60-70% of this blog was written via GPT3.  It takes a little getting used to, however, I strongly encourage you to check it out and see how creative you can get for your business.

AI-Generated Images

AI-generated images refer to images that are created using artificial intelligence algorithms and techniques. These images can be created from scratch or can be based on existing images, with various elements added or modified using AI. The use of AI in image generation has become increasingly popular in recent years due to the rapid advancement of machine learning and the increasing availability of powerful computing resources.

One of the main benefits of AI-generated images is their ability to save time and resources. Creating original images from scratch can be a time-consuming and labor-intensive process, especially for businesses with limited design resources. By using AI to generate images, businesses can save time and effort, freeing up their designers to focus on other tasks.

AI-generated images can also be used to create unique and customized visual content. Some AI systems are capable of generating images that are highly realistic and indistinguishable from those created by humans. This can be useful for businesses that need customized or unique images for their marketing or design projects, but don’t have the resources or time to create them from scratch. Overall, the use of AI in image generation can help businesses to more efficiently and effectively create the visual assets they need for their projects.

We recommend checking out DALL-E 2, StockAI or even design programs like Canva that have built-in image generators.  We used DALL-E 2 for the cover image simply by typing, “Spaceman walking through an office.”

Increase Your Email Open Rates

If you were to contemplate how many emails you got last week, last month, or last year the figures become incomprehensible.  The point is that we’re exposed to a lot in our inboxes which means you have to get smarter if you want your emails to be read.  While there are a lot of components that go into this, today we’re just going to focus on improving your subject line.

Writing a good email subject line can be challenging because it is such a small space in which to communicate the purpose of the email. The subject line is the first thing a recipient sees when they receive an email, and it needs to be effective at grabbing their attention and encouraging them to open the message. In order to do this, the subject line must be clear, concise, and relevant to the recipient. 

You should know your business and offer better than anyone.  You should also know your customer better than anyone.  Putting those together gives you a great starting point in order to create stronger email subject lines.  Business AI platforms like Coscheduler’s email subject line testers are like those bumpers kids use at a bowling alley.  They may not ensure that you get a perfect strike, however, they will help you avoid throwing gutter balls.  When used correctly they also help to line up your subject line just like those little marks at your feet and in the lane.

They’re looking at characters, format, buzz words (good and bad), numbers, emojis, phrases, and A/B testing.  Some can also continually learn from the actual performance of your campaign by interpreting your actual audience behavior and preferences.

In conclusion, business AI has the potential to greatly improve efficiency and productivity in a variety of industries and contexts. While there may be some skepticism and fear surrounding the use of AI in business, understanding and embracing its capabilities can not only make you more valuable in your current business but also better prepare you for future advancements in the field. Some examples of business AI applications include automating tasks, enhancing decision-making, improving customer service, and optimizing operations. There are many different business AI platforms available, and it’s important to consider the specific needs and goals of your business when deciding which one to use.

Here’s to propelling you and your business forward in 2023.

How You Can Get Started

Interested in trying direct mail for the first time and don’t know where to start, or perhaps you’re simply looking to improve direct mail performance? We have over 20 years of experience and would be happy to learn more about your company and objectives so we can give you a candid assessment of how you could start use direct mail to your benefit.  Feel free to drop us a line at 415-648-7787 or send us an email at ideas@propelomedia.com.